ROSTER AGENCY · EST. 2019
YOUR NEXT CAMPAIGN
LIVES IN THEIR STORY.
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@marcusreyes · 2.4M followers
Marcus Reyes
Basketball · Guard
CAMPAIGN PERFORMANCE
18.7M
Impressions
per campaign avg
6.2%
Engagement Rate
3× industry avg
+34%
Conversion Lift
vs. paid social
72hrs
Sell-Through
to out-of-stock
AUDIENCE ENGAGEMENT62nd percentile
A single 90-second reel for a mid-tier sneaker drop moved 8,400 units in 48 hours — no paid amplification, no seeding network. Just Marcus.
BRAND PARTNERS
NIKEGATORADEFANATICSBEATS
BRAND PARTNER · VERIFIED RESULTS
"We stopped buying reach and started buying belief. Roster found us the one creator whose audience actually trains. Our CPG dropped 61% that quarter."
Danielle Osei
VP Brand Marketing, Endure Apparel
@zaraokonkwo · 1.1M followers
Zara Okonkwo
Track & Field · Sprinter
CAMPAIGN PERFORMANCE
9.2M
Impressions
per campaign avg
8.9%
Engagement Rate
top 1% athletes
+51%
Conversion Lift
DTC checkout rate
94%
Story Retention
completion rate
AUDIENCE ENGAGEMENT62nd percentile
Zara's 3-post series for a DTC hydration brand drove 12,000 first-time buyers in one weekend. Their email list grew 40% from her single story link.
BRAND PARTNERS
LULULEMONCELSIUSWHOOPPUMA
BRAND PARTNER · VERIFIED RESULTS
"Every agency showed us dashboards. Roster showed us Zara's community. There is no comparison. We renewed the partnership the same day the results came in."
Theo Marchetti
CMO, Celsius Beverages EMEA
FREE RESOURCE · 2025 EDITION
2025 SPORTS
CREATOR INDEX
62 pages of verified campaign data across 140+ athletes. Benchmarks by sport, platform, audience size, and campaign type. The brief your CMO will actually read.
- Median CPM by sport category and platform
- Top 20 conversion-driving content formats in 2024
- Spend benchmarks: $50K → $1M+ campaign tiers
- Exclusive: 6 full case studies with ROAS breakdown
USED BY MARKETING TEAMS AT NIKE, GATORADE, LULULEMON + 80 MORE